Sales Manager

The Role:

This important role has responsibility for setting and pursuing sales targets for all farmer facing services offered by the NMR Group.  Key to the role is the effective management of a team of field based Area Development Managers.

Essential Key Skills & Requirements:

  • A graduate business / marketing or relevant commercial experience
  • 5 years + Sales  experience in similar role
  • People management skills including
    • Recruitment
    • Objective setting
    • Coaching
    • Performance monitoring and management through the use of KPIs
  • Budgeting and forecasting experience for revenue & expenditure
  • Written and verbal communication and presentation skills
  • Problem solving skills
  • Ability to network
  • A positive and can-do attitude
  • Data orientated, able to analyse statistics to provide reports on sales performance
  • Self-motivated with a positive, enthusiastic attitude
  • Full current driving license 

Preferred Skills & Requirements:

  • Remote team management experience including the development of and adherence to performance management procedures
  • Farming experience and knowledge of the dairy industry

Key Responsibilities:

  • Motivate, coach, and inspire the sales team
  • Work with the Marketing and Communications manager in coordinating sales effort in line with marketing campaigns  to achieve growth objectives
  • Shape training and performance evaluations of the team to develop individuals and deliver sales targets
  • Undertake performance management of staff when required
  • Spearhead, implement and manage sales forecasting activities, targets, sectors, markets, regions and set performance goals to achieve company objectives and grow market share in alignment with strategic plan
  • Provide sales reports including:
    • Lead conversion rates
    • Product penetration by product and territory
    • Sales volumes
    • Sales value
  • Use sales performance data to influence future sales strategies – building on successful approaches and amending those where the approach is not shown to be effective
  • Ensure effective use of relevant internal reporting systems by the sales team (ie use of CRM) to allow effective monitoring of lead follow up and development of target lists for future campaigns based on reliable market intelligence
  • Coordinate effective engagement with Marketing, Field Services and Customer Engagement teams to ensure that sales activities are aligned with service provision capabilities and ensure a good working relationship between the Sales and Services teams
  • Take ownership and be accountable for the sales cost centre budget.  
  • Recruitment as and when required in sales team
  • Development of related networks and key accounts, e.g.
    • Buying groups
    • Vets
    • 3rd party industry partners
    • Ag. Colleges

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